A good logo design can go a long way in helping to brand your company. Sadly, many companies out there have logo designs that were obviously not designed by professionals. You may offer better products or services but if your logo design does not reflect that then marketing your products or services might be an uphill task.
Memorable logo designs
Can you recall the Adidas logo? Of course you can; it is made up of just 3 lines. Basically a good logo design is memorable and describable. The simpler it is, the easier it is to remember. But it should not be so generic that it would be easily forgettable.
Image Association
The mention of the word Shell would conjure more images of gas stations than seaside imagery. Usually custom logo designs which are made up of common items with unique but easily identifiable shapes make great logos as in the case of Shell and Apple Computers. You see the shape, you think of the company. Nike's logo is not based on a common item but it is easy to describe and is arguably one of the most recognizable logos around.
A Logo Says It All
If your business is new, you need all the help you can get in letting people know what you do. A logo which depicts your business is a good bet at accomplishing this. A good example of this type of logo would be the NBA logo.
Looking Professional
Professional looking logos are never cluttered. They have a tidy look which oozes class. Just look at the logos for Mercedes and Audi - simple, clean and uncomplicated. And the metallic color scheme suites the industry they are in. It somehow radiates with strength and reliability and gives the viewer a sense of confidence in the product.
Stand Out From The Crowd
It is always a good practice to compare your logo with those of your competitors. Does it stand out or do they all look the same? Suffice to say, a logo that stands out gets more attention which could lead to more business.
In The Customers Shoes
If you did not know anything about Nike, by just looking at their logo, would you buy shoes from them? Apparently their logo has a psychological advantage. Their swoosh logo design actually looks like an approval check. Your logo design should appeal to your target market. Put yourself in your customers' shoes when deciding on your logo design. Do not be afraid to give feed back to your designer.
With the availability of affordable design software, many of you may be tempted to design logos yourself. My sincere advice to you is do it only if you are a qualified graphic designer. Many self designed logos only seem good in the eyes of the ones who created them. Once your logo ends up on one of those email with a collection of 'bad logos' in its attachment, it will be difficult for anyone to take your business seriously.
Save yourself the trouble and contact a reputable logo design agency to get yourself a professionally designed logo. Many offer rates below $80.00 with a turnaround time of just 2 days. It's fast, it's affordable and it's exactly what you need.
Bill Gear has been in the Public Relations and Advertising industry for more than 10 years. He has contributed many articles on custom logo design and extols the importance a good logo design.
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